Privacy Policy
Last updated: October 2026
1. Who we are
Payfluent Ltd ("we", "us", "our") is the data controller.
Registered in England and Wales.
Company number: 17464115
Registered office: 128 City Road, London, United Kingdom, EC1V 2NX
Privacy contact: hello@payfluent.com
ICO registration: ZC279435
2. What personal data we collect
- Enquiry data: name, email address, phone number, business name, website, and details of your enquiry (via the contact form).
- Technical data: IP address, browser type and version, device information, pages visited, and referring URL (via server logs).
- Cookie data: see our Cookie Notice.
We do not intentionally collect special category data through this website.
3. How and why we use your data
| Purpose | Data used | Lawful basis |
|---|---|---|
| Respond to your enquiry and route you to a suitable partner | Enquiry data | Legitimate interests (or performance of a contract if you proceed) |
| Operate, secure and improve the website | Technical data | Legitimate interests |
| Analytics (if used) | Technical / cookie data | Consent, or statistical exemption under PECR where applicable |
| Legal and regulatory compliance | Relevant data | Legal obligation |
4. Who we share data with
We may share enquiry data with carefully selected acquiring or financing partners only where necessary to respond to your enquiry. Those partners process the data under their own terms.
We use service providers (hosting, email delivery, analytics) under written data processing agreements.
We may disclose data if required by law, regulation, or to protect our rights.
5. International transfers
If we transfer personal data outside the UK, we use appropriate safeguards (such as the UK International Data Transfer Agreement or an adequacy decision).
6. How long we keep data
- Enquiry data: typically 12–24 months, or longer if a commercial relationship develops or legal requirements apply.
- Technical / server logs: shorter periods (commonly 30–90 days).
7. Your rights
You have the right to:
- Access your personal data
- Rectify inaccurate data
- Request erasure (in certain circumstances)
- Restrict processing
- Object to processing based on legitimate interests
- Data portability (where applicable)
- Withdraw consent at any time (where consent is the basis)
To exercise your rights, contact us at hello@payfluent.com. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
8. Cookies
We use cookies and similar technologies. See our Cookie Notice for details. Non-essential cookies are only set with your consent (or where a PECR exemption applies).
9. Changes to this policy
We may update this policy from time to time. The current version will always be available on this page.